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    Target- It’s more than just a store!

    Hey, friends! So, you’ve put a lot of thought into your brand.  You’ve narrowed down the way in which you’ll serve your community, and you’ve figured out what makes you so special. What next? It’s time to figure out who your target audience is.   You might be wondering why you even need a target audience anyway.  Well, having a specific idea who who your customers are is going to save you a lot of time and energy. Think of it this way- you could climb onto your roof and shout your message at the top of your lungs.  Are people going to hear you? Yes. Are all of the…